{"id":3103,"date":"2021-09-07T15:24:14","date_gmt":"2021-09-07T13:24:14","guid":{"rendered":"https:\/\/capitalventureconsulting.com\/?p=3103"},"modified":"2021-09-16T10:47:35","modified_gmt":"2021-09-16T08:47:35","slug":"kpi-e-metriche-per-startup-come-misurare-la-crescita","status":"publish","type":"post","link":"https:\/\/capitalventureconsulting.com\/en\/kpi-e-metriche-per-startup-come-misurare-la-crescita\/","title":{"rendered":"KPI e metriche per Startup &#8211; come misurare la crescita"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3103\" class=\"elementor elementor-3103\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-21acca43 elementor-section-content-middle elementor-section-height-min-height she-header-yes elementor-section-boxed elementor-section-height-default 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menu-item-object-page menu-item-4007\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/finanza-agevolata\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Finanza Agevolata<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-5307\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/innovation-hub\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Innovation Service HUB<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4008\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/business-plan\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Business Plan Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2366\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/growth-sales-strategy\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Sales &#038; Growth Strategy<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-5770\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/bandi-per-startup\/\" class=\"elementor-item\" tabindex=\"-1\">Bandi<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1267\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/portfolio-startup\/\" class=\"elementor-item\" tabindex=\"-1\">Portfolio Startup<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-374\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/guide-startup\/\" class=\"elementor-item\" tabindex=\"-1\">Guide<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2525\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/chi-siamo\/\" class=\"elementor-item\" tabindex=\"-1\">Chi siamo<\/a><\/li>\n<li class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher current-language-menu-item menu-item-1407\"><a href=\"https:\/\/capitalventureconsulting.com\/en\/wp-json\/wp\/v2\/posts\/3103#TRPLINKPROCESSED\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\"><span data-no-translation><img data-recalc-dims=\"1\" decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/i0.wp.com\/capitalventureconsulting.com\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png?resize=18%2C12&#038;ssl=1\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"&lt;span data-no-translation&gt;&lt;img class=&quot;trp-flag-image&quot; src=&quot;https:\/\/capitalventureconsulting.com\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png&quot; width=&quot;18&quot; height=&quot;12&quot; alt=&quot;en_GB&quot; title=&quot;English&quot;&gt;&lt;\/span&gt;\"><\/span><\/a><\/li>\n<li class=\"menu-button menu-item menu-item-type-custom menu-item-object-custom menu-item-8821\"><a href=\"#Candida-startup\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Contattaci ora<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14a2d3b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"14a2d3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d41df26\" data-id=\"6d41df26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-422dc1b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"422dc1b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28a8550\" data-id=\"28a8550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16fd9168 elementor-widget elementor-widget-heading\" data-id=\"16fd9168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Introduzione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62cc2fc0 elementor-widget elementor-widget-text-editor\" data-id=\"62cc2fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>KPI<\/strong> (<em>Key Performance Indicator<\/em>) sono indicatori di performance chiave per la crescita di qualsiasi startup. Il loro utilizzo permette infatti di monitorare e analizzare su base quantitativa l&#8217;andamento di un progetto imprenditoriale.\u00a0\u00a0<\/p><p>Le KPI rappresentano inoltre una solida base per argomentare il progetto davanti ai\u00a0<a href=\"https:\/\/capitalventureconsulting.com\/en\/2021\/03\/17\/investimenti-startup-le-domande-piu-frequenti-degli-investitori\/\" target=\"_blank\" rel=\"noopener\"><b>potenziali investitori<\/b><\/a>. Soprattutto quando una startup si trova in fase early stage (con ricavi deboli o inesistenti), le KPI sono gli unici elementi con cui dimostrare la validit\u00e0 dell&#8217;idea.\u00a0\u00a0<\/p><p>A seguire illustreremo le principali KPI e metriche per startup, suddivise in tre categorie:<\/p><ul><li><strong>Metriche di validazione<\/strong>;<\/li><li><strong>Metriche di performance<\/strong>;<\/li><li><strong>Metriche finanziarie<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d3b0ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d3b0ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fe1f4b1\" data-id=\"4fe1f4b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2816cb8d elementor-widget elementor-widget-heading\" data-id=\"2816cb8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Metriche Di Validazione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad4864a elementor-widget elementor-widget-text-editor\" data-id=\"2ad4864a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>metriche di validazione<\/strong> esprimono lo stato di avanzamento di un prodotto appena lanciato o in fase di lancio sul mercato. Queste metriche possono essere utilizzate per <strong>valutare il successo del prodotto<\/strong> e per comprendere i suoi punti forti e deboli.<\/p><ul><li><strong>Activation Rate (Tasso di Attivazione<\/strong>)<br \/>Misura la percentuale di persone che hanno compiuto una <strong>determinata azione<\/strong> nel processo di<strong> onboarding<\/strong> (o di registrazione).<br \/>Risulta, quindi, di fondamentale importanza individuare <strong>l\u2019azione<\/strong> che compiranno gli utenti, per poterne tener <strong>traccia<\/strong>.<br \/><em><u>Come calcolare l\u2019Activation Rate:<\/u><\/em><br \/><br \/><strong>[(Utenti totali che hanno compiuto l\u2019azione) \/ (Utenti totali che si sono iscritti)]\u00a0 X 100 = A.R.<\/strong><\/li><\/ul><p><em><br \/>Prendiamo in considerazione una piattaforma di streaming musicale.<br \/><\/em>Si monitorano quante persone creano la loro prima playlist dopo essersi registrate sulla piattaforma:<\/p><p>&#8211; Nr. di playlist uniche create (1 playlist:1 utente) = <strong>100<br \/><\/strong>&#8211; Nr. di utenti registrati sulla piattaforma = <strong>700<\/strong><\/p><p><strong>[(Nr.di playlist uniche create ) \/ (Tot.Utenti registrati sulla piattaforma)]\u00a0 X 100\u00a0 =\u00a0 (100\/700)\u00a0 X 100 = 14,30%<\/strong><\/p><p>In questo caso potremmo dire che il 14,30% degli utenti si \u00e8 &#8220;attivato&#8221;, ovvero ha eseguito un&#8217;azione rilevante.<\/p><p><strong>\u00a0<\/strong><\/p><ul><li><strong>Retention Rate (Tasso di Fidelizzazione)<br \/><\/strong>Agisce come <strong>feedback<\/strong> per il prodotto, per il servizio clienti, nonch\u00e9 per valutare <strong>l&#8217;entusiasmo<\/strong> del cliente per il prodotto. <br \/>Dunque, rappresenta la <strong>capacit\u00e0 della startup<\/strong> di mantenere i propri clienti per un <strong>dato periodo di tempo<\/strong> (anno, mese, settimana).<\/li><\/ul><p><em><u>Per calcolarlo \u00e8 possibile utilizzare la seguente formula<\/u><\/em><\/p><p><strong><em><br \/>[(Numero di clienti alla fine del periodo &#8211; Nr.di nuovi clienti acquisiti)\/(Nr.di clienti all\u2019inizio del periodo)]\u00a0 X 100 = R.R<\/em><\/strong><\/p><p><strong><em>\u00a0<\/em><\/strong><\/p><ul><li><strong>Churn Rate (Tasso di Abbandono):<\/strong> <br \/>Rappresenta la percentuale di clienti <strong>persi<\/strong> durante un determinato periodo. Per una SaaS (Software as a Service) o un App, un cliente <strong>perso<\/strong> \u00e8 colui che annulla il proprio abbonamento.<br \/>Le startup tipicamente calcolano il tasso di abbandono<\/li><\/ul><p><em><u>Come calcolarlo:<\/u><\/em><\/p><p><strong>[(Totale utenti persi nel periodo considerato) \/ (Totale utenti all&#8217;inizio dello stesso periodo)]\u00a0 X 100 = C.R.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77bff951 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"77bff951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b718a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b718a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bada410\" data-id=\"5bada410\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f18fa0 elementor-widget elementor-widget-heading\" data-id=\"48f18fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Metriche Di Performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342ba3c9 elementor-widget elementor-widget-text-editor\" data-id=\"342ba3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>metriche di performance <\/strong>si rivolgono alle\u00a0startup pi\u00f9 mature\u00a0che stanno affrontando un percorso di crescita, perci\u00f2 hanno bisogno di trovare indicatori chiave per tracciare l\u2019andamento del business.<\/p><ul><li><strong>Costo di Acquisizione cliente (CAC)<\/strong><br \/>Il <strong>CAC<\/strong> sta ad indicare l\u2019importo speso per acquisire un <strong>nuovo cliente<\/strong>. <br \/>Include le spese di marketing e di vendita, nonch\u00e9 gli stipendi e le spese generali per il team coinvolto nell\u2019<strong>acquisizione<\/strong> di nuovi clienti.<\/li><\/ul><p><em><u>Come calcolarlo:<\/u><\/em><\/p><p><strong>[(Totale delle spese in marketing e vendita) \/ (Nuovi clienti acquisiti)]\u00a0 X 100 = CAC<br \/><br \/><\/strong><\/p><p>Il\u00a0<strong>CAC<\/strong>\u00a0dovrebbe essere sempre confrontato con altre metriche per capire quanto effettivamente grava sul business. A titolo di esempio pu\u00f2 risultare utile confrontarlo con il <strong>Life Time Value<\/strong> (<strong>LTV<\/strong>).<br \/><br \/><\/p><ul><li><strong>Life Time Value (LTV)<\/strong><\/li><\/ul><p>\u00c8 una <strong>stima<\/strong> delle entrate che un determinato cliente porter\u00e0 nel tempo. Per questo motivo \u00e8 chiamato \u201c<strong>valore del ciclo di vita del cliente<\/strong>\u201d.<br \/>A seconda del tipo di attivit\u00e0 che si gestisce il <strong>calcolo del LTV<\/strong> pu\u00f2 variare.<br \/><strong><br \/><\/strong><em>Per le aziende <strong>SaaS<\/strong> (Software as a Service) pu\u00f2 essere calcolato in <strong>2 modi<\/strong><\/em>:<\/p><p><strong>[(Entrate mensili medie per cliente) \/ (Tasso di abbandono mensile (Churn Rate)] X 100 = LTV<\/strong><\/p><p><em>oppure<\/em><\/p><p><strong>[Entrate mensili medie per cliente X Durate media del rapporto con il cliente] = LTV<br \/><\/strong><\/p><p>Il <strong>rapporto CAC\/LTV<\/strong> permette di determinare quanto dovrebbe essere speso per acquisire un cliente. Mostrer\u00e0 se si sta <strong>spendendo troppo<\/strong> per cliente o se si stanno <strong>perdendo opportunit\u00e0<\/strong> non investendo abbastanza.<br \/><br \/><\/p><ul><li><strong>DAU\/MAU (Dayle Active Users\/Monthly Active Users)<br \/><\/strong>Questo rapporto misura la <strong>frequenza<\/strong> con cui le persone <strong>interagiscono<\/strong> con il prodotto. \u00c8 un indicatore fondamentale per una startup in <strong>fase di crescita<\/strong> in quanto parte dei ricavi sar\u00e0 costituita sicuramente da un <strong>multiplo costante<\/strong> degli utenti attivi.<\/li><\/ul><p>La chiave per calcolare questo rapporto \u00e8 definire cosa si intende per \u201c<strong>attivo<\/strong>\u201d. <br \/>Potrebbe trattarsi di un acquisto (per un <strong>e-commerce<\/strong>), utilizzo del prodotto (per una <strong>SaaS<\/strong>).<br \/><em><br \/><u>Facciamo un esempio<\/u><\/em><\/p><p>Si suppone che in media in un giorno ci siano <strong>100 utenti attivi<\/strong> e in un mese <strong>500 utenti attivi unici<\/strong>. Il rapporto <strong>DAU\/MAU<\/strong> sarebbe <strong>1:5<\/strong>, il che significa che un utente attivo mensile su cinque torna al prodotto su base giornaliera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146e3d47 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"146e3d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49a4604f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a4604f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13525422\" data-id=\"13525422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee76930 elementor-widget elementor-widget-heading\" data-id=\"ee76930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Metriche Finanziarie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea060a5 elementor-widget elementor-widget-text-editor\" data-id=\"7ea060a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>metriche finanziarie<\/strong> sono vitali per le startup che stanno considerando la <strong>raccolta di fondi<\/strong>: possono essere utilizzate per dimostrare la fattibilit\u00e0 del modello di business; per dimostrare la redditivit\u00e0 e la salute finanziaria del business; calcolare l&#8217;ammontare dell&#8217;investimento di cui si ha bisogno. <br \/><em><br \/><\/em><em>Vediamone alcune:<br \/><br \/><\/em><\/p><ul><li><strong>Gross Profit Margin (Margine di profitto Lordo)<br \/><\/strong>Riflette <strong>l\u2019efficienza<\/strong> di una startup nel generare <strong>ricavi<\/strong>, considerando i <strong>costi coinvolti nella produzione<\/strong> dei propri prodotti e servizi.<\/li><\/ul><p><em><u>Come viene calcolato:<br \/><\/u><\/em><br \/><strong>[(Entrate-COGS) \/ (Entrate)]\u00a0 X 100 = Gross Profit Margin<\/strong><\/p><p><em>Dove<\/em><\/p><p><strong>COGS <\/strong>= tutti i costi e le spese direttamente correlati alla produzione delle merci<\/p><p>Un <strong>margine di profitto lordo<\/strong> elevato significa un rapporto inferiore tra <strong>COGS<\/strong> ed <strong>entrate totali<\/strong>, il che, a sua volta, significa un <strong>maggiore potenziale di profitto<\/strong>.<\/p><p>\u00a0<\/p><ul><li><strong>Cash Burn Rate <br \/><\/strong>Indica la\u00a0<strong>velocit\u00e0<\/strong> con\u00a0cui la startup sta <strong>spendendo denaro<\/strong>. <br \/>Il calcolo del <strong>burn rate<\/strong> \u00e8 essenziale per:<br \/>&#8211; Determinare la quantit\u00e0 di denaro necessaria alla startup per continuare a <strong>operare e crescere<\/strong>;<br \/>&#8211; Determinare se il rapporto <strong>costi\/ricavi<\/strong> \u00e8 troppo basso o se ci si pu\u00f2 permettere di <strong>investire di pi\u00f9 <\/strong>in iniziative di crescita come marketing e pubblicit\u00e0.<\/li><\/ul><p><em><u>In genere viene calcolato in termini di quantit\u00e0 di denaro che la startup spende al mese<\/u><\/em><\/p><p><strong>(Contante Totale all&#8217;inizio del mese &#8211; Contante totale alla fine del mese) = C.B.R.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><ul><li><strong>Quick Ratio (Rapporto di Liquidit\u00e0)<br \/><\/strong>Il Quick Ratio, noto anche come <strong>Acid-test<\/strong> o <strong>rapporto di liquidit\u00e0<\/strong>, misura la capacit\u00e0 di una startup di pagare le proprie <strong>passivit\u00e0 a breve termine<\/strong> utilizzando esclusivamente le <strong>attivit\u00e0 correnti<\/strong> (o rapidamente convertibili in contante).\u00a0<br \/>Queste <strong>attivit\u00e0<\/strong> sono, vale a dire, contanti ed equivalenti, crediti e titoli negoziabili.<\/li><\/ul><p><em>La formula per calcolare il quick ratio:<\/em><\/p><p><strong>[(C E+T+CR) \/ PC] X 100 = Q.R.<\/strong><\/p><p><em><br \/>Dove<br \/><\/em><strong>C\u00a0E<\/strong> = Cassa ed equivalenti<br \/><strong>T <\/strong>= Titoli Negoziabili<br \/><strong>CR<\/strong> = Crediti<br \/><strong>PC<\/strong> = Passivit\u00e0 correnti (<em>Debiti o Obbligazioni con scadenza entro 1 anno<\/em>).<\/p><p><strong><br \/>Maggiore<\/strong> \u00e8 il risultato del rapporto, migliore \u00e8 la liquidit\u00e0 e la salute finanziaria di una startup<strong>;\u00a0pi\u00f9 basso<\/strong> \u00e8 il rapporto, pi\u00f9 \u00e8 probabile che la startup abbia difficolt\u00e0 a pagare i debiti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53072ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"53072ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f90366 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f90366\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f44f00\" data-id=\"61f44f00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597297ce elementor-widget elementor-widget-heading\" data-id=\"597297ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Conclusioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa72c92 elementor-widget elementor-widget-text-editor\" data-id=\"2fa72c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Metriche e KPI sono fondamentali in tutte le fasi di vita di una startup, sono la bussola per prendere decisioni importanti e la prova concreta per dimostrare la validit\u00e0 del progetto a terze parti.<\/p><p>Per scegliere le metriche adatte alla tua startup, suggeriamo di porsi le seguenti domande:<\/p><ul><li><em>Quali sono le metriche rilevanti per il mio\u00a0<\/em><em><a href=\"https:\/\/www.investopedia.com\/terms\/b\/businessmodel.asp\" target=\"_blank\" rel=\"noopener\">modello di business<\/a>?<\/em><\/li><li><em>In che fase si trova la startup?\u00a0<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c30bf9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c30bf9b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-326d5eb7\" data-id=\"326d5eb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b2fb5c1 elementor-widget elementor-widget-menu-anchor\" data-id=\"7b2fb5c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"newsletter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7193a543 elementor-widget elementor-widget-heading\" data-id=\"7193a543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iscriviti alla newsletter per ricevere i prossimi articoli sul Venture Capital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ec0763 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"67ec0763\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"newsletter\" name=\"Newsletter\" aria-label=\"Newsletter\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3103\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"67ec0763\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"KPI e metriche per Startup - come misurare la crescita\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"3103\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_d333642 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_d333642\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome Azienda\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_d333642]\" id=\"form-field-field_d333642\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">   Iscriviti   <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41285b7e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"41285b7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6913fd81\" data-id=\"6913fd81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ef485c elementor-widget elementor-widget-menu-anchor\" data-id=\"31ef485c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contatti\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a79c69a elementor-widget elementor-widget-heading\" data-id=\"7a79c69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contattaci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2883d3f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2883d3f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c67b487\" data-id=\"c67b487\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-589eec1e elementor-widget elementor-widget-text-editor\" data-id=\"589eec1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selezioniamo i migliori progetti imprenditoriali per supportarli durante i round di investimento e processi di finanza straordinaria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f17bd88 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f17bd88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7558b4dc\" data-id=\"7558b4dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eb6959e elementor-button-align-end elementor-mobile-button-align-center elementor-widget elementor-widget-form\" data-id=\"5eb6959e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact form\" aria-label=\"Contact form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3103\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5eb6959e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"KPI e metriche per Startup - come misurare la crescita\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"3103\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome azienda\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Esempio SRL\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"esempio@gmail.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-894019a elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-894019a\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFase di vita aziendale\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[894019a]\" id=\"form-field-894019a\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"Da costituire\">Da costituire<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Pre revenues\">Pre revenues<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Early Stage\">Early Stage<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Late Stage\">Late Stage<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PMI\">PMI<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_1\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFinancial Need\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"N\/A\">N\/A<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"50k-100k\">50k-100k<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"100k-500k\">100k-500k<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"500k-1M \">500k-1M <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"1M-2M\">1M-2M<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Oltre 2M\">Oltre 2M<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tDescrizione\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Descrivi brevemente il tuo progetto\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-Captcha elementor-col-100 recaptcha_v3-bottomleft\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-Captcha\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfKz8oUAAAAAM2g_l96RdDHrcUVxpE7JnCv1Orw\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomleft\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_6afa964 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_6afa964]\" id=\"form-field-field_6afa964\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_6afa964\">Iscrivimi alla newsletter sul Venture Capital<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Invia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714b5753 elementor-widget elementor-widget-text-editor\" data-id=\"714b5753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le tue informazioni non verranno divulgate, vendute o utilizzate ai sensi del decreto legislativo 30 giugno 2003, n. 196<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduzione Le KPI (Key Performance Indicator) sono indicatori di performance chiave per la crescita di qualsiasi startup. Il loro utilizzo permette infatti di monitorare e analizzare su base quantitativa l&#8217;andamento di un progetto imprenditoriale.\u00a0\u00a0 Le KPI rappresentano inoltre una solida base per argomentare il progetto davanti ai\u00a0potenziali investitori. Soprattutto quando una startup si trova in&nbsp;&hellip;<\/p>","protected":false},"author":4,"featured_media":3105,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[32180],"tags":[32467,32468,32181,32441],"class_list":["post-3103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-story","tag-kpi","tag-metriche","tag-startup","tag-valutazione-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI e metriche per Startup - come misurare la crescita<\/title>\n<meta name=\"description\" content=\"Quali sono i principali KPI e le metriche per analizzare le performance di una startup? 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