{"id":1243,"date":"2020-07-09T17:47:28","date_gmt":"2020-07-09T15:47:28","guid":{"rendered":"https:\/\/capitalventureconsulting.com\/?p=1243"},"modified":"2020-12-29T19:12:09","modified_gmt":"2020-12-29T18:12:09","slug":"come-fare-pitch-deck-startup","status":"publish","type":"post","link":"https:\/\/capitalventureconsulting.com\/en\/come-fare-pitch-deck-startup\/","title":{"rendered":"Cose da fare (e non fare) per un pitch deck perfetto"},"content":{"rendered":"
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Chiunque abbia creato, o aspiri a creare, una startup lo sa bene: il pitch \u00e8 il biglietto da visita con cui presentare il proprio progetto sperando di incuriosire gli investitori. Possiamo quindi affermare che il pitch costituisce uno dei momenti pi\u00f9 importanti per la vita di una startup. Il documento che illustra graficamente quanto esposto dai founders prende il nome di pitch deck, ed \u00e8 altrettanto rilevante in quanto gioca un ruolo fondamentale nel catturare l\u2019attenzione di chi ci ascolta.
Proprio per l\u2019importanza che rivestono, negli anni si sono sviluppate diverse filosofie, a volte anche contrastanti, riguardo cosa sia meglio sottolineare durante la presentazione della propria startup. \u00c8 necessario dunque fare un po\u2019 di chiarezza ed elencare quelle che sono le best practices da seguire e cosa invece \u00e8 meglio evitare.<\/p>

Best practices<\/u><\/h4>

La lunghezza: <\/strong>il pitch deck non dovrebbe contenere pi\u00f9 di 10\/15 slides, in modo tale che sia possibile esporlo in 5 minuti e mantenere costante ed alto il livello di attenzione della platea.<\/p>

La struttura:<\/strong> Ormai diffusissima \u00e8 quella proposta da Guy Kawasaki, chief evangelist di Canva, che prevede 10 slides cos\u00ec distribuite:<\/p>

  1. Titolo<\/li>
  2. Problema-Soluzione \u00e0 individuazione del problema e come la startup riesce a risolverlo<\/li>
  3. Value proposition \u00e0 perch\u00e9 la soluzione proposta \u00e8 la migliore<\/li>
  4. \u201cSalsa segreta\u201d \u00e0 cosa distingue la tua soluzione dalle altre a livello tecnologico ed innovativo<\/li>
  5. Business model \u00e0 in che modo la soluzione proposta si trasforma in revenues<\/li>
  6. Go to market \u00e0 strategia e tempistiche per l\u2019entrata nel mercato di riferimento<\/li>
  7. Competitor analysis \u00e0 panoramica quanto pi\u00f9 completa degli altri players<\/li>
  8. Team \u00e0 perch\u00e9 il team della tua startup \u00e8 il migliore su cui investire<\/li>
  9. Financial forecasts e business metrics \u00e0 pochi, ma essenziali, dati finanziari e metriche di settore<\/li>
  10. Financing need \u00e0 budget richiesto ed allocazione dello stesso<\/li><\/ol>

    Il design:<\/strong> per quanto sia importante dimostrare le proprie abilit\u00e0 grafiche, lo sviluppo del pitch deck prevede un template semplice, ordinato e professionale. Non serve esagerare con elementi grafici, animati o stravaganti in quanto non costituiscono un elemento di plus per l\u2019investitore, bens\u00ec potrebbero disturbare e compromettere la comprensione della presentazione.<\/p>

    Cosa non inserire <\/u><\/h4>
    • Essendo una presentazione finalizzata a catturare l\u2019attenzione degli investitori \u00e8 inutile, se non controproducente, inserire lunghe e dettagliate proiezioni finanziarie che trovano ragion d\u2019essere nei financial plans. Essenziali sono invece le metriche di settore e le principali financial figures.<\/li>
    • Il contenuto testuale delle slides deve essere limitato, includendo esclusivamente le informazioni principali.<\/li>
    • L\u2019indicazione del funding need \u00e8 bene che sia sempre accompagnata dall\u2019allocazione dei fondi. Gli investitori sono maggiormente propensi a finanziare il progetto quando capiscono che la somma richiesta \u00e8 frutto di un\u2019attenta attivit\u00e0 di budgeting.<\/li>
    • Per quanto riguarda il team, l\u2019idea che si vuole comunicare \u00e8 quella di un killer team, <\/em>ovvero un\u2019organizzazione di persone che detiene le competenze necessarie per implementare il progetto. \u00c8 inutile dunque inserire informazioni personali dei componenti del team che prescindano dal loro percorso formativo, professionale e dalle loro passioni.<\/li>
    • Non \u00e8 un bene negare che ci siano altri players attivi nel mercato. L\u2019investitore anzi valuta positivamente un\u2019attenta analisi dei competitors. Spetta alla startup spiegare come intende differenziarsi dagli altri per acquisire una parte considerevole di mercato.<\/li><\/ul>

      In conclusione, possiamo sintetizzare quanto spiegato in questa breve guida, con l\u2019espressione \u201cLess is more\u201d. <\/em>Quando ideate il pitch deck per la presentazione della vostra startup tenete a mente che non \u00e8 la quantit\u00e0<\/strong> di informazioni a farvi ottenere finanziamenti, ma la qualit\u00e0<\/strong>. Eliminare il superfluo per valorizzare l\u2019essenziale, questo \u00e8 il segreto<\/strong>.<\/p>

      \u00a0<\/p>

      Di Martha Alberini<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Chiunque abbia creato, o aspiri a creare, una startup lo sa bene: il pitch \u00e8 il biglietto da visita con cui presentare il proprio progetto sperando di incuriosire gli investitori. Possiamo quindi affermare che il pitch costituisce uno dei momenti pi\u00f9 importanti per la vita di una startup. Il documento che illustra graficamente quanto esposto …<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[32176],"tags":[],"class_list":["post-1243","post","type-post","status-publish","format-standard","hentry","category-senza-categoria"],"yoast_head":"\nCose da fare (e non fare) per un pitch deck perfetto - Capital Venture Consulting<\/title>\n<meta name=\"description\" content=\"Come fare un pitch deck per startup? 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